Ashraf Helal is the Customer Care Director of Vodafone Egypt, where he is responsible for leading and driving the customer care strategy with a mission of synergizing, comprehending and capitalizing on Vodafone Egypt commercial strategy.


Helal enjoys more than 20 years of experience in Customer Management, Operations and People Management, General Management, Strategic Planning and Financial Management and Outsourcing.


Helal joined Vodafone in 1998 as a call center agent. He spent 10 years within the Customer Care department in managing several teams and divisions such as; Contact Centers, Back Office and Life Cycle Management, Complaint Management, Workforce Management and Systems Management Centers.


During the last 2 years, Helal has also been in assignments in different departments within Vodafone such as Consumer Marketing, Marketing Planning, Decision Support and finally Human Resources.


Prior to joining Vodafone and for 5 consecutive years, Helal worked in the field of sales and service in Tourism and Airlines.


Helal was officially awarded for owning and launching many initiatives on both department and organizational levels in Vodafone, such as CRM, Vodafone Live! GPRS, and 3G.


Helal graduated in 1993 with a Bachelor Degree in Business Administration from Sadat Academy for Management Sciences. In June 2009 he successfully finished his AMP (Advanced Management Programme) studies at Henley Business School at University of Reading in the United Kingdom.