Safe Driving Campaign
Realizing the importance of raising public awareness on the safe usage of mobile telephones while driving, Vodafone Egypt launched a mobile-usage and safe driving awareness-raising campaign. The campaign aims to acquaint car drivers and the general public with important basic behavioral tips regarding safe driving and the use of the mobile phone devices while driving. Vodafone worked on increasing the public awareness on the reasons behind car accidents and how to deter them by distributing booklets, flyers, stickers, and giveaways on Cairo-Alexandria highway toll stations with information and instructions regarding safe driving and the right way to use mobile devices while driving, especially on high ways and during traveling. Moreover, we focused on the holiday season where traveling on highways and speeding escalates, this campaign had a good impact and reached over 200,000 drivers. Vodafone’s campaign covered most of the highways in Egypt.
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