Launch of Agricultural Guidance Services

Vodafone Launches Agricultural Guidance Services via Mobile and Launches
A Call Center for Egyptian Farmers

In a pioneering initiative to employ communications and information technology (CIT) in enhancing the competitiveness of the agricultural sector in Egypt, Vodafone Egypt held a Press Conference, with the participation of Eng. Hatem Dowidar, CEO of Vodafone Egypt and Dr. Mohammed Fathy, President of the Agricultural Research Center (ARC). The Conference announced the details of the joint Cooperation Protocol with the Ministry of Agriculture and Land Reclamation. The Protocol avails agricultural guidance services via mobile as well as providing the framework for launching a Call Center for Egyptian farmers, with investments of up to 15 million Egyptian pounds. The Center provides specialized guidance to Egyptian farmers through the ARC, in cooperation with Quick Serve.

Vodafone announced the distribution of one million mobile phone lines, free of charge, to farmers across Egypt to provide them with guidance and tips on the various types of crops in order to yield the highest possible productivity per acre of land.