In collaboration with "Google" and "Samsung", and through exclusive offers

Vodafone launches a campaign to encourage customers to enjoy the "Android" experience

Cairo in March 25, 2012


Smart mobile phones acquired the confidence of about one third of mobile phone users in the world. This percentage is witnessing a significant annual increase, and it is expected that most mobile phones users, all over the world, would shift to using smart phones by 2016. Smart phones offer their users millions of applications, services and various means of connecting to the Internet and transferring data.


Out of its keenness to provide new innovative services that represent value added factors, Vodafone Egypt announced the launch of exclusive offers, excellent services and a campaign to promote the potential of the "Android" operating system. This step makes Vodafone the first telecommunications company that offers a new, unique experience, enabling its customers, each according to his needs, to join the world of "Android".


In this context, Vodafone announced the launch of exclusive offers that enable its customers to enjoy the new version of Google’s operating system, "Android 4.0", presented through a variety of Samsung smart phones that meet the different needs of customers. The offer includes Samsung Galaxy Nexus, which has already won numerous international awards and is now considered one of the top ten smart phones in the world. It will be released exclusively through the various branches of Vodafone. Moreover, Vodafone offers its own exclusive version, namely Vodafone 858.


Eng. Hatem Dowidar, CEO of Vodafone Egypt, commented on the Vodafone Android experience, saying: "Vodafone is always keen to provide all that is new to its customers, be it new technologies, smart phones operating systems, or exclusive offers". He added that, "Vodafone enables its customers to enjoy the best internet and data transfer experience through its network". He pointed out that, "Vodafone offers multiple benefits to motivate its customers to join the "Android" world, being the most prevalent system in the world". He added that Vodafone is keen to forge strategic partnerships with major international companies to provide its customers with the latest technologies and mobile devices. Vodafone Egypt took the lead by providing BlackBerry ®, the iPhone system, the Windows 7 Mobile operating system, as well as the Samsung BADA operating system.


Vodafone is considered Egypt’s leading network in terms of the use of data services, as its customers are ranked first in the use of smart phones and their various applications. Eng. Dowidar says, "With our permanent focus on improving the quality of voice services, we also seek to provide our customers with the best data experience, in addition to the latest smart phones and thousands of related applications. This means that we are always ready with our strong network and robust coverage that is capable of handling the growing data traffic.


“Ice Cream Sandwich demonstrates the Android platform’s continued innovation with one release that works on phones and tablets and everything in between. Features like Android Beam and Face Unlock show the innovative work our team is doing, and Galaxy Nexus showcases the power behind Ice Cream Sandwich,” said Andy Rubin, Senior Vice President of Mobile and Digital Content for Google.


As part of its campaign, Vodafone offers three months free Mobile internet upon purchasing any "Android" device from Vodafone, in addition to some featured offers for Vodafone’s pre-paid and Business Bouquet customer, ranging from one to three months free monthly subscription. Moreover, for the first time, Vodafone offers the possibility of trialing the new devices and applications in 30 major Vodafone branches.


The "Android" operating system, developed by "Google", is one of the leading operating systems worldwide. It has achieved remarkable success among smart phones and Tablet users. The system includes more than 250 thousand free application, offering multiple options, such as social networking, excellent browsing and small applications. "Android" market scores one billion monthly downloads, with 450 thousand applications, 250 thousand of which are free of charge. It is also worth mentioning that 850 thousand Android-enabled devices are being activated daily.


The "Android" operating system has many advantages, properties and features, most important of which are taking pictures and recording videos and quickly modifying them, fast access to social networks and social networking through Google +. It also offers unlimited options for tuning and customization, accessing small applications from your homepage, and adding many features such as location navigation maps and entertaining friendly interface. Furthermore, it provides the voice recognition feature, through which the user may vocally use the device in both Arabic and English.


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